Self Publishing Tips Part 1
People often ask me what I did to create my business success in such a short period of time in several niche markets.
At first I did not really know,because like most people I was just trying everything and hoping for the best when I first started out over 7 years ago.
But it wasn’t until I was having drinks one night with Frank Kern in the bar, that the light bulb went off, and I have never looked back.
Frank said…. ‘It is not about Who YOU know…it is about Who Knows You!’
That’s when I realised that I had to focus solely on the mediums and relationships that made me stand out…..and it worked.
I am no different to you or anyone else. The difference is I am using the medium of the moment ‘earlier than anyone else’ to dominate a market and it has worked 3 TIMES and I am about to do it again very soon using another medium.
Having a Book on Amazon is the current medium of choice that is working RIGHT NOW!
Heck no, I failed English for crying out loud. So why do I keep doing it? Because it has brought me more success in the last 2.5 years than all my business efforts combined.
Then it is time to get off your BUTT and do something about it. I will say it again BLENDING IN SUCKS!
Get out of your comfort zone like I have done 3 times and make it happen!
Let Me Help You Stand Out With A Book…It Is EASY!
Check out my FREE 60 Min Book Writing Cheat Sheet and I challenge you to have a go at mapping out your ‘Stand Out’ book in just 60 mins.
If you get stuck on a HOT TOPIC then you may find this video training helpful.
PS if you are in Sydney this Wednesday 17th September and want to learn more about becoming an Authority Factor in your business in the next 12 weeks then make sure to grab a seat at Steve’s event in North Sydney. Details below….
When I met Jo, she was already a successful energy coach and doing really well in her industry. But she wanted more.
With a passion for teaching people how to live longer, healthier and happier lives, she knew she was here to make a bigger impact and just wasn’t sure the fastest way to get her message out into the world.
Jo came across one of our events and we explained to her the power and leverage of using Amazon’s global distribution to reach a wider audience and she decided to give it a try.
Joanna’s number one bug bear was people’s unhealthy diet and eating habits. Something she knew was causing 75% of all the ill health problems in people’s lives.
Having run several healthy eating retreats, and being a master chef herself, we came up with the brand of Celebrity Organic Chef and decided to launch her first book Rocket Fuel On A Budget as a recipe book to help people change their eating habits.
Joanne’s first book took a little bit longer to produce then was planned, but the pay-off was well worth it.
She went on to get #1 Best Seller as well as in the top 100 in the whole of Amazon during her launch. She quickly realised that there were many people all over the world that needed her expertise and she was excited.
We repackaged some of her programs creating more online programs to reach her new global database. We then used some of our marketing strategies and Amazon’s highly targeted traffic to drive people into her online product funnels to grow her business and her brand internationally.
In the last 12 months since launching her book this is what has happened:
Jo went from being an expert to a celebrity authority in her industry in a very short period of time. And the doors continue to open.
If you are a coach, health professional, or someone who wants to help more people then now is the perfect time share that expertise in a self published book. It is time to get that expertise out of your head and leverage the distribution power of Amazon to help more people while positioning your expertise at the same time.
It is time to SELF PUBLISH YOU!
Over the coming week I want to share with you some of the amazing stories of people who are leveraging a book and Amazon to boost their business, brand and bank balance.
Sometimes you know you want to write a book, but are not quite sure what topic to choose or how to maximise that book for the biggest impact. My wish for you is that by sharing these stories, it may be the catalyst to help you launch your own book and success story this year too.
If you have not already entered the competition to win the Best Seller Course you can click on the link below to enter.
Yes Pam I want To Enter To Win The Chance To Write A Best Seller This Year
Maria joined my book course late 2013 with a mission to help more people overcome addiction. She wanted to create a bigger coaching program that could touch more people’s lives. Little did I realise how much she would touch my life with her amazing story.
Having come from a colourful life herself, from a very young age, and finally turning her life around, she realised that a book may just be what she needed to help more people cure their addiction and live a better life just like she had been able to do.
Maria has a coaching business called Coaching With Substance and for the last 3 years she had been trying to sell her $3,000 coaching program with little success. Not because it wasn’t great, but because people did not realise her area of expertise or that she was there to help them.
After listening to us on stage, she realised that she needed to reposition her knowledge and expertise with a book to allow her to stand out and have better credibility in her coaching business. Even though she had all the degrees and qualifications, it was not helping her get the message out to the people who needed her help as fast as she’d planned.
Maria bought the Best Seller Program and decided that very night, to absorb the entire course. [Most people take about 8 wks]. She was a woman on a mission and I for one was impressed.
Within 8 weeks she had not only written and edited her book, but launched it to Best Seller status as well.
During her book writing process Naria gained the confidence to run another seminar where she spoke about her up and coming Best Selling book. That’s right failure was never an option for Maria. Heck if she could beat addiction and bipolar she could achieve anything.
It was at this seminar that she was able to sell $47,000 worth of coaching in one day. Why? Because she positioned herself and her coaching as a leader and gained their trust and instant credibility for her expertise. Something that is so important these days in business.
Not only that, she went on to win Best Not for Profit award at the 2014 Asia Pacific Business Excellence Awards. As well as a story on Channel 9.
To say I was proud was an understatement!
Maria Pau is living proof that anything is possible when you believe in your AWESOMENESS!
Since then she has gone on to write four #1 Best Sellers and her business is growing rapidly.
At the age of 11 this woman was pretty much on the streets living a pretty unsavoury lifestyle. Now she is changing lives.
Enter the competition to see if you can make it a reality this year just like Maria Pau.
Click the image below for details.