Boring Sucks – there I said it…But it’s fixable!
My Success Tipping Point That Changed My Life….
People often ask me what I did to create my business success in such a short period of time in several niche markets.
At first I did not really know,because like most people I was just trying everything and hoping for the best when I first started out over 7 years ago.
But it wasn’t until I was having drinks one night with Frank Kern in the bar, that the light bulb went off, and I have never looked back.
So what did Frank say to me that night?
Frank said…. ‘It is not about Who YOU know…it is about Who Knows You!’
That’s when I realised that I had to focus solely on the mediums and relationships that made me stand out…..and it worked.
- I started with an online magazine called ‘Social Media Woman’ which was a huge success. Why? Because back then no one was really doing it and ‘celebrities’ hang out in magazines. It was not rocket science! In less than 9 months I had a global brand from scratch and I was making good money.
- Then I moved into video [which was really hard for me because I hated being in front of the camera]. But once again it was the medium leaders were using so I forced myself to do it. In less than 6 months I was one of the leaders in this market. So much so that my husband joined forces with me because it was working so well.
- Fast forward to now and that medium of choice is…drum roll….‘A Book’. I have to be honest this has been the EASIEST by far to attract success into my business. Why? Because people of AUTHORITY write books and people flock to people of AUTHORITY….simple really.
Do you see a pattern here?
I am no different to you or anyone else. The difference is I am using the medium of the moment ‘earlier than anyone else’ to dominate a market and it has worked 3 TIMES and I am about to do it again very soon using another medium.
- Because it’s fun and I love a challenge!
- It makes me a very healthy income every time I do it.
- Plus, it allows me to help other people….which I love to do.
Having a Book on Amazon is the current medium of choice that is working RIGHT NOW!
Do You Think I Like Writing Books?
Heck no, I failed English for crying out loud. So why do I keep doing it? Because it has brought me more success in the last 2.5 years than all my business efforts combined.
So here is the point I want to make
- If you are still blending into the crowd
- Not being seen as the “Authority’ in your industry
- Not attracting the affluent, being asked to speak on stages, do joint ventures, interviews in the media and raising your prices above ALL your competitors
Then it is time to get off your BUTT and do something about it. I will say it again BLENDING IN SUCKS!
Get out of your comfort zone like I have done 3 times and make it happen!
YOUR CHALLENGE IS TO SELF PUBLISH YOU!
Let Me Help You Stand Out With A Book…It Is EASY!
Check out my FREE 60 Min Book Writing Cheat Sheet and I challenge you to have a go at mapping out your ‘Stand Out’ book in just 60 mins.
If you get stuck on a HOT TOPIC then you may find this video training helpful.
How To Find A HOT Book Topic’ Video Training & Report.
I believe in your Awesomeness…do you?
PS if you are in Sydney this Wednesday 17th September and want to learn more about becoming an Authority Factor in your business in the next 12 weeks then make sure to grab a seat at Steve’s event in North Sydney. Details below….