Facebook Live Streaming For Business

How To Use Live Streaming Privately On Facebook

Are you using Live Stream on Facebook yet?  Immediately when they launched this new functionality I was excited.


Because I saw the endless possibilities that I was getting frustrated with on the other platforms.  Don’t get me wrong I totally love Periscope, Blab, Instagram, Snap Chat and all the other live streaming apps that have popped up in the last 12 months, but this one was wear my people were hanging out.

But I wanted to know when it was going to be able to be used privately because that is when I knew it would be a game changer.

I kept asking all the gurus on FB when it was going to be available on pages and in groups and I did not get a reply.  So I started playing with it myself.

And guess what? I figured out a way to have live stream private groups and today I tested it and it WORKED!

Make sure to watch the video. Now there may be an easier way to do this, but for the time being adding people to a facebook list seems to be the easiest I could find at this time.

Will it be seen publicly [which some say is the purpose of  live streaming to get more eyeballs on your brand], only if you choose it to be public.

So there are many ways you can use the new Live Stream functionality. Here are just a few suggestions.

Live Streaming Ideas:

  • Run private live streaming in your groups by adding people to your list [if there is a quicker way to do this please let me know]
  • Run weekly or daily live streaming publicly from your page and give tips, Q&A sessions, tutorials [make sure to be running from wifi so you don’t get a huge phone bill]
  • Do spontaneous live streams on the weekend to give snippets of who you are and let people get to know what your day to day life is like.
  • Get together with other people and do live stream interviews where people can ask questions [too much fun].

Tip: Use an ipad or iphone holder and strategically plan where you are going to do your live streaming.  That way you can focus on the audience and what you are sharing without bumping up and down.

Main thing is just have a go. Experiment and ask your audience or community what they would like to see more of. Get real, have fun and see what happens.