How To Write A Book P3

Self Publishing Tips | How To Write A Book P3



How To Write A Book p2

Self Publishing Tips | How To Write A Book Part 2



How To Write A Book P1

Self Publishing Tips Part 1



Your Boringness Is Killing Your Business

Boring Sucks – there I said it…But it’s fixable!

My Success Tipping Point That Changed My Life….

People often ask me what I did to create my business success in such a short period of time in several niche markets.

At first I did not really know,because like most people I was just trying everything and hoping for the best when I first started out over 7 years ago.

But  it wasn’t until I was having drinks one night with Frank Kern in the bar, that the light bulb went off, and I have never looked back.

So what did Frank say to me that night?

Frank said…. ‘It is not about Who YOU know…it is about Who Knows You!’

That’s when I realised that I had to focus solely on the mediums and relationships that made me stand out…..and it worked.

  1. I started with an online magazine called ‘Social Media Woman’ which was a huge success. Why? Because back then no one was really doing it and ‘celebrities’ hang out in magazines.  It was not rocket science! In less than 9 months I had a global brand from scratch and I was making good money.
  2. Then I moved into video [which was really hard for me because I hated being in front of the camera]. But once again it was the medium leaders were using so I forced myself to do it. In less than 6 months I was one of the leaders in this market. So much so that my husband joined forces with me because it was working so well.
  3. Fast forward to now and that medium of choice is…drum roll….‘A Book’. I have to be honest this has been the EASIEST by far to attract success into my business. Why? Because people of AUTHORITY write books and people flock to people of AUTHORITY….simple really. 

Do you see a pattern here?  

I am no different to you or anyone else.  The difference is I am using the medium of the moment ‘earlier than anyone else’ to dominate a market and it has worked 3 TIMES and I am about to do it again very soon using another medium.


  • Because it’s fun and I love a challenge!
  • It makes me a very healthy income every time I do it.
  • Plus, it allows me to help other people….which I love to do.

Having a Book on Amazon is the current medium of choice that is working RIGHT NOW!

Do You Think I Like Writing Books?

Heck no, I failed English for crying out loud. So why do I keep doing it? Because it has brought me more success in the last 2.5 years than all my business efforts combined.

 So here is the point I want to make

  • If you are still blending into the crowd
  • Not being seen as the “Authority’ in your industry
  • Not attracting the affluent, being asked to speak on stages, do joint ventures, interviews in the media and raising your prices above ALL your competitors

Then it is time to get off your BUTT and do something about it.  I will say it again BLENDING IN SUCKS!

Get out of your comfort zone like I have done 3 times and make it happen!


Let Me Help You Stand Out With A Book…It Is EASY!

Check out my FREE 60 Min Book Writing Cheat Sheet and I challenge you to have a go at mapping out your ‘Stand Out’ book in just 60 mins.

If you get stuck on a HOT TOPIC then you may find this video training helpful.

How To Find A HOT Book Topic’ Video Training & Report.

I believe in your Awesomeness…do you?

PS if you are in Sydney this Wednesday 17th September and want to learn more about becoming an Authority Factor in your business in the next 12 weeks then make sure to grab a seat at Steve’s event in North Sydney.  Details below…. 

Self Publish You

Own TV Show From One Book

When I met Jo, she was already a successful energy coach and doing really well in her industry. But she wanted more.

With a passion for teaching people how to live longer, healthier and happier lives, she knew she was here to make a bigger impact and just wasn’t sure the fastest way to get her message out into the world.

Jo came across one of our events and we explained to her the power and leverage of using Amazon’s global distribution to reach a wider audience and she decided to give it a try.

Joanna’s number one bug bear was people’s unhealthy diet and eating habits. Something she knew was causing 75% of all the ill health problems in people’s lives.

Having run several healthy eating retreats, and being a master chef herself, we came up with the brand of Celebrity Organic Chef and decided to launch her first book Rocket Fuel On A Budget as a recipe book to help people change their eating habits.

Joanne’s first book took a little bit longer to produce then was planned, but the pay-off was well worth it.

She went on to get #1 Best Seller as well as in the top 100 in the whole of Amazon during her launch. She quickly realised that there were many people all over the world that needed her expertise and she was excited.

We repackaged some of her programs creating more online programs to reach her new global database. We then used some of our marketing strategies and Amazon’s highly targeted traffic to drive people into her online product funnels to grow her business and her brand internationally.

In the last 12 months since launching her book this is what has happened:

  • Invited to host her own TV show on Channel 7 HealthyMeTV;
  • Invited to be a paid contributor to several national print magazines including Good Organic Gardening;
  • Invited to speak around the world at her mentor’s events;
  • Speaking gigs with several companies and corporations;
  • Recently launched her second book once again becoming a #1 Best Seller;
  • Store owners are now stocking her book in bulk;
  • Joint ventures with several other businesses for her new online programs; plus more opportunities in the pipeline overseas.

Jo went from being an expert to a celebrity authority in her industry in a very short period of time. And the doors continue to open.

If you are a coach, health professional, or someone who wants to help more people then now is the perfect time share that expertise in a self published book. It is time to get that expertise out of your head and leverage the distribution power of Amazon to help more people while positioning your expertise at the same time.

It is time to SELF PUBLISH YOU!