THERE ARE 3 MAIN TYPES OF COURSES THAT CAN BE DELIVERED IN MANY DIFFERENT WAYS.
LEAD MAGNET COURSES
- Lead Magnet Courses
- KLT Courses [Know, Like & Trust]
- Signature Programs [most popular with 6-7 figure knowledge professionals, leaders, influencers, speakers and experts]
Lead Magnet Courses
These are courses that are created to attract your ideal target market into your marketing funnel. Or, onto your list so that you can get to know them better. Plus, give them a positive first impression. Very important to the conversion process that you get this right. This is why in ICanHQ.com we do market research and split testing because NO ONE gets this right the first time.
DO IT TOGETHER IN ICANHQ.COM EVERY WEEK PLUS OTHER SUCCESS STRATEGIES
These are courses that turn your lookers into tasters and are the most important courses of all because they help you create a positive experience for your interested prospects.
The biggest mistake most course creators make is assuming that they are wonderful. That every person that comes to their website will automatically pull out their credit card and pay $997 or $1997, to see if they are the right mentor for them.
Even payment plans is not the answer. Because most people who figure out in the first 30 Days that you are NOT the right person, end up refunding leaving a bad experience with your brand.
The best way is to create a low end amazing first experience and then upsell them into the next step with you. Especially if you are not using referral marketing or, affiliate marketing. In those cases sometimes straight to Signature Programs can be hugely successful.
In ICanHQ.com we are going to go through the steps of building a KLT Course using my 3 Step Formula for KLT Programs. If you want to join us make sure to register and get live training every week focusing on implementing action plans into YOUR business every 30 Days.
Click image below to see it in action with my BlogSelfPublishing.com KLT Program.
Now by far this is the most lucrative if you are going to do a product launch formula style launch or affiliate joint venture launch.
If you already have an existing personal brand or influencer brand with a big following – definitely go straight to the signature programs.
However, if you are:
- Starting a new niche
- Do not yet have an established brand
- Have a small following
- Going from behind the scenes of a business to becoming a personal brand
- Speaker wanting to create a new income stream online
I would try the straight to KLT program or Lead Magnet to KLT Upsell and then Signature Program ascension.
If you want to learn how then come and join us in ICanHQ.com as we create success momentum in your business every 30 Days.