WHAT STOPS MOST PEOPLE FROM DOING THIS?
Content Marketing has been around since I have been online. However, when they brought in the Google Slap all those years ago, people decided to get into paid advertising because it was so much faster to get a ROI on investment.
However, like most things, it got so expensive that the ROI was getting smaller and smaller and most solopreneurs did not have the cash flow to be able to wait to see if it would work.
So they needed to find another alternative to succeeding online or going back to their day job.
That is when FB Groups became a huge hit. When the algorithms changed and people were no longer getting any organic reach everyone jumped onto the group bandwagon .. including me.
Now what seems to be working is daily engagement with a call to action.
- provide value
- help your audience move forward in some way with your content
- tell them how they can learn more with you
That is building Know, Like and Trust with your marketplace.
DO IT TOGETHER IN ICANHQ.COM EVERY WEEK PLUS OTHER SUCCESS MOMENTUM STRATEGIES