My Brand Shock Experience…
As you all know I recently launched a brand new business, website and brand which of course I absolutely LOVE doing and I could not wait to share with you all last week.
That was until I started reattaching all my social media profiles to my new website, and embarrassingly saw how inaccurate and inconsistent my brand had become all over the web in the last 2-3 years. Of course I was mortified, but then I started wondering…how many other elite woman entrepreneurs had let their own brand grow hairy legs all over the web too.
So I dedicate this week’s elite post to getting you ALL to do your own ‘brand audit’, and make sure you don’t get the same ‘BRAND SHOCK’ that I experienced last week, in your own business.
Why Consistency’s Important…
Me of all people, coming from a background in corporate communications, should know better. Which was why I was disappointed in myself for being so slack [busy is no excuse for brand embarrassment].
Your brand presence is not only your identity, it is also how people perceive you in the marketplace. When your branding message is inconsistent, or confusing, it sends mixed messages to your target market about:
- Who you are
- What your area of expertise is
- How you can help them
- More importantly, if you are actually the same person [consistent brand identity].
Lucky for me, my personal appearance had not changed too much over the last couple of years, but my business and personal brand had definitely had a HUGE transformation in that time, and it was DEFINITELY not being represented in the ELITE style that I wanted for my current business.