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Are You In A Niche? Sub Niche ? Or Sub, Sub Niche?
I was reading a really great book the other day by Russell Brunson called ‘Expert Secrets’. Highly recommend it and he was talking about people, those wanting to be experts, and the #1 mistake they were making in their business and I think he nailed it on the head.
How Can You Stand Out In Saturated Markets
The internet has changed a lot in the 10 years that I have been online. When I first got started, there was hardly anyone online. Especially women, it really was a mega boys club and not for the faint hearted.
But as more and more woman heard about the lifestyle benefits of working from home [a bit misleading] including:
- spending times with the kids
- working your own hours
- lifestyle business
- earn while you sleep
You know all the amazing stories that have been around for years? Can you tell me when you get that lifestyle ladies? I am still trying to figure out the ‘work life balance’ 10 years on.
But I digress…
With more and more people saturating just about every niche online, many people jumped into sub niches [that being a niche within a niche], and they did very well. For example:
When I got started with self publishing the market was already saturated, and I knew that before I even began. So I said to myself six years ago… what can I do within this niche, that was highly in demand to stand out? My one thing!
That is when I went into the sub niche of ‘Best Seller Marketing’. Very few people were focusing on people who wanted a #1 Best Seller, and I quickly dominated this end of the market which turned into a very lucrative business for me.
But as with most businesses, when someone sees you making money, they jump on in, and that too became saturated.
So once again I had to go back to the drawing board and either dump self publishing all together, OR…. find a sub, sub niche again to stand out!
I chose the latter and that is what I am doing with Expertise Publishing this year.
Are you going to broad in your niche?
Is there a sub, sub niche within your current niche that you can become an instant expert and dominate quickly?
Watch this week’s elite video and let’s see if you get some ideas!